About Us

Quick Insight –
Develop the Right Steps: The water becomes clear

“Vision is the art of seeing the invisible.”
— Jonathan Swift

Epoch follows a disciplined methodology: our competitive intelligence cycle uses structured processes to produce useful, beneficial, actionable intelligence to give our clients a competitive edge and avoid unpleasant surprises

We help you gain perspective and define your vision by giving you greater insight into market trends and business developments.

Planning and direction:

  • Our assignments start out by exploring questions like these:
  • What do we need to know?
  • What is the strategic direction for the client’s business?
  • What do we already know?
  • How does the client make its key decisions, and who are the key decision makers?
  • What particular challenges does the client face in achieving its goals?
  • What are the client’s uncertainties with respect to achieving its goals?
  • Why do we need to know it?
  • When do we need to know it?
  • What will we do with the intelligence once we have it?
  • What will it cost to get it?
  • What could it cost not to get it?

Data collection and research:

Data is collected with a variety of methods and sources: interviews, direct observation, and many other forms of primary and secondary research.

Data analysis and production:

Analysis, distillation and synthesis are at the heart of competitive intelligence, where disparate bits of information are turned into actionable intelligence. Analysis is the means by which we identify patterns in the data. Some of the tools commonly used by our analytical staff include benchmarking, trend analysis, win-loss analysis, correlation, conjoint analysis, scenario building, SWOT analysis, simulation/modeling, time lining and personality profiling. Our analysts then synthesize various patterns and separate industry developments to reveal the bigger picture and identify appropriate actions.

Dissemination of the intelligence:

Intelligence is packaged in formats appropriate to the project, the intelligence derived, the decision makers, and the scope of actions to be taken. Epoch Insights CI Reports are outlined with a brief executive summary that focuses on findings, conclusions and recommendations.

Decision and actions:

Epoch Insights goes beyond the CI function. The whole point and our chief focus are to provide timely, actionable intelligence so that our clients can make informed decisions and take action.

Epoch Insights is an Equal Opportunity Employer.